What is Fashletic?
Its about being a trendsetter. Be a game changer, or at least try. Definitely respect the game and those who came before you but how can I take what's been done before and try to innovate and improve. Although Fashletic is in a developmental stage, I will tell you what inspired its inception. I have been doing photo shoots for almost 4 years now and I was unclear about my style in front of the camera. I had anxiety about what I was and what I was not as an artist. After so many shoots and several trials and errors, it finally hit me. Although I can model and connect with the camera, I am not a 165 pound high fashion runway model. And I am not the traditional fitness model who in my opinion is a glorified trainer who gets a few photoshoots done. Yes I have an athletic build and am very active in the sports arena, however I am also fluid and artistic to connect with the camera and portray a character. It is a myth to think that just because I am a bigger build that I am not able to wear/represent certain brands of fashion. And just because I am not a professional athlete does not mean that I am not able to train hard and sports specific. I am fashionably athletic. I am fashion. I am athletic. I am FASHLETIC. Yeah, I like the sound of that...FASHLETIC.
Now what? What does it look like, taste like, smell like, sound like. So me and my team put together a mood board and concept and decided to do a video to portray Fashleticism...and this is what we came up with. I take a lot of satisfaction in embracing and accepting my niche lane in this monster of an industry. My lane is my lane. And from now on I will dedicate all of my energy in the modeling world into this realm because it is where I am meant to be and thrive in this industry. Fashletic is the start of something great and I plan on being the best model in the world of FASHLETIC.
Video by: @ORINARY www.orinary.com
Styling by: @linagosh @linapalacios
Model: Director of Business Development Aygemang Clay